The trailers have been on TV for a while now pushing Myleene Klass hosting “BBQ Champ”, a brand new five part ITV series for the Summer where a team of ten contenders compete against each other to become the first BBQ Champ. “Each week, our contenders will prove themselves in challenges that will sort the BBQ champs from the BBQ chumps.” says the PR but what has this to do with Rustical.co.uk ?
Well before it has even started we have noticed a surge in orders for Wood Chunks; the small lumps of wood burnt in smokers to flavour meats, fish, cheese and vegetables.
It might well be co-incidence but a little bird has told me today that the format of the show will include smokers as well as BBQs.
Unfortunately there is not that much that can be done about our stock levels as it takes such a long time to season the wood chunks.
We might get a few new customers off the back of the show but, when it is gone, its gone.